Lilt's marketing team needed to produce polished, on-brand eBooks regularly, but every new one started from a blank page — inconsistent layouts, duplicated effort, and design bottlenecks whenever the team needed something quickly.

I designed a flexible, reusable template system in Figma built specifically for how the marketing team actually worked. Rather than a single rigid layout, the system was built to adapt across different content types and lengths while staying consistent with Lilt's brand guidelines.

Working closely with marketing throughout, I focused on making the templates genuinely self-service — intuitive enough that the team could build a new eBook independently, without needing a designer involved at every step.

The result was a repeatable, on-brand production process that let marketing move faster and ship high-quality materials on their own, freeing up design time for higher-leverage work.